Pod is powerful. So powerful it'll be the last filter you ever buy.
Over four years, we worked with University College London & learned from nature to create Pod from solar and organic materials in Italy. Our patience paid off: we've created the new industry benchmark.
Before we ever sold a product, we produced a 50 page whitepaper explaining our mission, technology and process to the world. It's free for anyone to read. We thank Professor Luiza Campos and her world-class team at UCL for their support.
What is Pod?
Pod is proprietary activated carbon-block ultrafiltration infused with silver ionisation which removes toxins, chemicals and pollutants, whilst preventing the growth of bacteria.
It's made in Italy from Solar Energy, tested at University College London, and has WRAS certification.
How does Pod work?
Upon installation, your tap water flows in via the metal inlet, down into the bottom of the Pod, at which point the pressure forces the water through our semi-permeable membrane. The pores are so small that only the purest water makes it way through, which is then pushed to the top of the device, allowing it to reconnect to your cold inlet and flow through to your tap. Don't worry - the pores themselves are infused with silver, an anti-bacterial agent, to ensure they stay clean and don't recontaminate your water.
In your Tap Water, there's Good and Bad...
With Pod, you drink balanced, safe and mineralised water
Reverse Osmosis, and products reducing TDS to Zero, strips your water of the healthy minerals you need to maintain a balanced diet. Whereas Filter Jugs are hardly better than tap water. Pod strikes the balance between the two.
For example, 5% of Bladder Cancer cases are caused by tap water
A 2021 research paper by scientists in the European Union unveiled that over 6,500 bladder cancer cases in the UK can be linked to the high levels of trihalomethanes present in tap water, amounting to 20% of total EU cases. Bladder cancer has a mortality rate of over 50%. These hazardous chemicals are produced when chlorine reacts with organic substances in treated water.
However, we rely on the water we drink for minerals to maintain a healthy diet
Minerals are essential for the basic functions of the human body to take place. They help to control bone growth, regulate fluids, normalize nerve and muscle functions, keep up metabolism, grow connective tissues, and so much more.
Hear from our Scientist 👇
Read about our collaboration with University College London
Here's the breakdown 👇
Chlorine (CL) - 90%
The effects of chlorine exposure include but are not limited to: vomiting, diarrhoea, stomach aches, dry skin and the production of trihalomethanes.
Microplastics - 99.999%
The effect of microplastic exposure include but are not limited to: immune system dysfunction, oxidative stress and cytotoxicity, inflammatory bowel disease, neurotoxicity and cancer.
Selenium (Se) - 90%
The effects of Selenium exposure include but not are not limited to: hair and fingernail changes, damage to peripheral nervous system, fatigue and irritability.
Bacteria - 99.9999%
Cadmium (Cd) - 70%
The effects of Cadmium exposure include but are not limited to Kidney damage, liver damage, bone damage, and blood damage (Cadmium and Drinking Water, n.d.)
Aluminium (AL) - 60%
Can potentially cause diseases of the nervous system, including Alzheimer’s disease (Facts on Aluminium, n.d.)
Antimony (Sb) - 60%
The effects of Antimony exposure include but are not limited to: Inflammation of the lungs, chronic bronchitis, and chronic emphysema (EPAAntimony Compounds, n.d.)
Viruses - 99.9999%
Tetrachloromethane - 60%
The effects of Tetrachloromethane exposure include but are not limited to: Liver damage, kidney damage, and nervous system (Carbon tetrachloride, n.d.)
Total Pesticides - 60%
The effects of Pesticide exposure include but are not limited to: Cancer, damage to the nervous system, and
birth defects (Division of Environmental Health Services, n.d.)
Benzene - 60%
The effects of Benzene exposure include but are not limited to: Cancer, chromosome aberrations, anaemia,
temporary nervous system disorders,
immune system depression (Benzene in drinking water, n.d.)
Mercury (Hg) - 60%
The effects of Mercury exposure include but are not limited to: Kidneys, brain, and damages developing foetuses (Mercury, n.d.)
Lead (Pb) - 80%
The effects of Lead exposure include but are not limited to: Damages brain, kidneys and nervous systems
(Centers for Disease Control and Prevention, 2021)
Arsenic (As) - 60%
The effects of Arsenic exposure include but are not limited to Changes in skin and blood circulation, cancer of the lung, skin and bladder, damage to stomach, kidneys, liver, and heart (Arsenic: General Information, n.d.)
Copper (Cu) - 70%
The effects of Copper exposure include but are not limited to: Anaemia, liver poisoning, kidney failure.
The effects of Copper underexposure include but are not limited to: poor host defence mechanisms, required for
infant growth (Essential minerals found in drinking water, 2019)
Cyanide (CN) - 60%
The effects of Cyanide include but are not limited to: rapid breathing, tremors and neurological effects.
Boron (B) - 60%
Can affect stomach, intestines, kidney, liver and brain
Chromium (Cr) - 60%
Can cause lung and nasal cancer,
nausea, gastrointestinal distress, stomach ulcers, skin ulcers, kidney and liver damage, reproductive problems
Iron (Fe) - 70%
Overexposure can cause constipation, nausea, diarrhoea and vomiting. Yet underexposure can lead to fatigue, weakness, pale skin,
chest pain, brittle nails, cold hands and feet
Magnesium (Mg) - 10%
Overexposure can cause harmful effects on nervous system and brain
Manganese (Mn) - 60%
Harmful effect on nervous system and brain development
Benzo(a)pyrene - 60%
Can cause cancer, skin rash,
burning, bronchitis, and warts
PAHs - 60%
Can cause teratogenic,
carcinogenic, and mutagenic — lung,
bladder, and skin cancer
1,2-Dichloroethane - 60%
Can cause cancer, central nervous
system disorders, lung, kidney, liver, circulatory, and gastrointestinal
Trichloroethene - 60%
Can cause cancer, nervous system
effects, kidney damage, gastritis, diarrhoea
Trihalomethanes - 60%
Can cause cancer, adverse developmental and reproductive effects during pregnancy