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We Are Exposing UK Tap Water.
UK tap water being ‘great’ is a myth. There are thousands of failed testing samples every year, rotting lead piping, chemical pumping and grim tasting water teeming all over the UK.
Over 50,000 people have had enough of this foul water and are now fighting back by using the Water2 Filter.
Most water systems use chlorine to disinfect the water. Yes, they help remove bacteria but constant exposure has multiple serious health and safety implications.
Lead piping is an antique from Victorian England. It was made illegal in 1969 due to continued serious health implications. But the law wasn’t applied to existing homes. So, to this day, an estimated 25% of homes are still unknowingly exposed to lead piping.
A huge danger of bottled and tap water, microplastics are now being found in human blood. Only recently have people begun to accept this threat as serious. Luckily, for the last 4+ years we’ve known about this. So we made sure Water2 removes 99.9999% of microplastics.
‘Forever Chemicals’ are a hot topic in the media right now, and rightly so. They are man-made chemicals found in varying industrial processes. Last year, the Drinking Water Inspectorate (DWI) found them in countless water samples. The data is emerging and is becoming increasingly concerning.
Water providers openly admit that they continually fail their own testing. Every year samples fail to meet the government guidelines. Worse though, are the rising number of public notices warning members of UK communities that their water is not safe to drink.
Most water systems use chlorine to disinfect the water. Yes, they help remove bacteria but constant exposure has multiple serious health and safety implications.
Lead piping is an antique from Victorian England. It was made illegal in 1969 due to continued serious health implications. But the law wasn’t applied to existing homes. So, to this day, an estimated 25% of homes are still unknowingly exposed to lead piping.
A huge danger of bottled and tap water, microplastics are now being found in human blood. Only recently have people begun to accept this threat as serious. Luckily, for the last 4+ years we’ve known about this. So we made sure Water2 removes 99.9999% of microplastics.
‘Forever Chemicals’ are a hot topic in the media right now, and rightly so. They are man-made chemicals found in varying industrial processes. Last year, the Drinking Water Inspectorate (DWI) found them in countless water samples. The data is emerging and is becoming increasingly concerning.
Water providers openly admit that they continually fail their own testing. Every year samples fail to meet the government guidelines. Worse though, are the rising number of public notices warning members of UK communities that their water is not safe to drink.
How It Started
'Mum, I'm Dropping Out' (The Risk)
At the back of his lectures, Charles Robinson was creating products for Bella Hadid & Google, with the Evening Standard naming him as one of Britain's most exciting entrepreneurs. But after learning that Bladder Cancer was linked to UK Tap Water, he made a life-changing decision.
The Investigation Starts
After dropping out of University College London (UCL), Charles began deep-diving into online forums, communities and groups of people who already agreed that UK water and ‘Big Water’ was broken and corrupt. He continued to search for new technologies that could put people back in control. In the meantime, to pay his bills he grew his healthcare business on the side and continued to fund his water research.
A Leap of Faith
Charles had the data and the idea but needed help, scientific help. He wrote a handwritten letter to an old professor at UCL, Dr Luiza Campos, professor of environmental engineering. He wanted to engineer a water filter over 1,000x better than the most common UK filter system. Using every single penny from his healthcare business, alongside UCL, he invested into the prototype filter and the first three research papers.
Development & The First Prototype
To create this next-generation system, a different manufacturing process was needed. These traditional filters exported everything out of China. Instead, Charles looked for a state of the art facility that he could work side by side with. Our solar-powered facility in Italy perfectly fit those requirements. Equipped with WRAS and ISO accreditations, the Water2 prototype was unveiled, boasting a 0.1 micron filtration capacity.
The Message Resonates
After 4+ years of research, testing and development, Water2 jumps to being the UK’s fastest growing water filter in only 6 months. With ads regularly generating millions of views and a community of over 100,000+ people, Water2 often sells out just hours after their restocks.
The Best Tasting Water. Guaranteed.
We wanted UK tap water to be safe (without tonnes of microplastics, chlorine and nasties) so that's what we did. But we actually got it wrong, totally wrong.
Once all of the 5* reviews flooded in, sure, our customers were happy their water wasn’t teeming with all of these nasties anymore. But the one thing we didn’t expect was the taste.
The best tasting water they’ve ever tasted, they cried. Fresher, safer and tastier. So this is how confident we are: if after 100 days you don’t absolutely love your Water2, send it back for a full refund.
It’s Simple. On Tap.
With Yearly Capsule Changes
The problem with filter jugs is the time & effort of the constant refills, or the cramped fridge space or their tiny capacity.
Water2 is shockingly simple to use.
Simply change once a year, in 45 seconds to ensure your water tastes, smells and is the best quality. Beyond the 365 day mark, the filter's efficacy will wane and it won’t be doing its job.
Easy To Fit.
And We're Here To Help
96% of customers breeze through installation in under 10 minutes. Occasionally, perhaps if you have an older sink, you may need an extra part (we have them ready to go just in case). Our London team is on hand 24/7 (yes really 24/7) to help with your setup.
And as always, for any reason if you decide Water2 isn’t for you, you have 100 days to send it back for a full refund.
Backed by UCL
Since 2020, we have worked with Professor Luiza Campos and her team at Water2 at University College London to continually research and develop our filtration technology